CANADA'S REMEMBRANCE DAY POPPY GOES DIGITAL
Justin Bieber, Margaret Atwood, Don Cherry, Sandra Oh, Joannie Rochette, and others join the
Royal Canadian Legion in introducing Canada’s new lapel Poppy partner: the “Digital Poppy”
Ottawa, ON (October 22, 2018) – The Royal Canadian Legion’s Remembrance Day Poppy just became digital today, for an online fundraising campaign that is the first of its kind in the world. To complement the traditional lapel Poppy, a new “Digital Poppy” will be available at www.mypoppy.ca from October 26, 2018 to November 11, 2018. Canadians will be able to personalize it, dedicate it and share it online – and add their own family stories and images – as their pledge to never forget those who served and sacrificed for our freedom.
“For every Canadian, the bright red Poppy stands for our country’s greatest values, and the debt we owe to the brave souls who put everything on the line to fight for us,” said Don Cherry. “I’m dedicating my digital Poppy to my great Uncle, Sergeant Thomas William MacKenzie who died in battle four days before Armistice Day in 1918.”
This first-ever 2018 digital Poppy is a two-sided digital representation of the iconic lapel poppy. Once created and downloaded, the digital Poppy can be posted on the donor’s social media feeds of their choosing including: Facebook, Twitter, Instagram, and LinkedIn. Digital Poppy owners will also have the option to use their digital Poppy as their profile images as well as adding personal stories and significant photos to their postings.
“Canadians have enthusiastically supported the Legion’s lapel Poppy campaign for many years and the traditional ‘on-street’ donations will continue across the country. But in an increasingly cashless society, we wanted to give people another way to support their Veterans,” said Danny Martin, Deputy Director of The Royal Canadian Legion. “The Legion’s new digital Poppy Campaign will allow people to donate online and share their remembrance in a meaningful, personalized manner.”
The introduction of Basno's digital fundraising icon platform, along with it's opportunity for online donations, represents a fresh, invigorated approach to traditional annual fundraising campaigns as it presents a new, modernized source of funding for charities.
It is designed to reach younger audiences of potential donors who recognize and embrace the impact and power of social media-based initiatives like the Digital Poppy.
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